Clock
I am a Multidisciplinary Designer based in Ho Chi Minh City, Vietnam. It’s more than wonderful to work with local or global clients to begin our potential creative journey. With 3 years of experience in Graphic Design, I specialize in Branding, Packaging, Editorial, and Ilustration.
CONTACT US
Nguyen Thong
thong.creative@gmail.com

THE STORY OF TET HOLIDAY


Overview

Tet, also known as Lunar New Year, is one of the most important and largest festivals in Vietnam.

On the first day of Tet, people usually stay at home, and children wear new clothes and receive red envelopes containing small amounts of money, considered lucky money from older adults. This custom is called “Mung tuoi moi” in the North and “Li xi” in the South. Before receiving lucky money envelopes, children often offer traditional Tet greetings to older adults. This is also an indispensable aspect of Tet.

It is for this reason that this lucky money envelope set was created. For this Lunar New Year collection, inspiration is drawn from images of traditional attire from the year 2024, blended with elements of abstract style and using bright and cheerful color palettes. This special design collection hopes to bring a sense of excitement for the upcoming new year.

Thank you for visiting, and I wish you a healthy new year!

Stories

(The brand for the family)

In the special moments of Lunar New Year, the family is the heart of every culture. It’s a time when grandparents, parents, and children gather joyfully, creating a warm and cozy atmosphere of unity and affection.

Every year, Tet is an occasion for all of us to cherish precious moments together. Alongside grandparents, parents, and children, who are not just beloved family members but also our closest companions, always sharing joys and sorrows in life.

As a brand of family and life apparel, we aim to provide customers not only with stylish outfits for all ages but also a part of the wonderful story of family bonds during Tet. We’ve helped the Tole Thanh Duyen brand recount the tale of family unity and warmth through each design on red envelopes and accompanying materials, enabling customers to share joy and affection with their loved ones during this festive season.

6 Color lucky money envelope fireworks Visual 2024

Credits

Team

Design firm: Anothern Creative

Creative Director: Nguyễn Thông

2D Artist: Nguyễn Thông, Huy Hoàng

Designer: Huy Hoàng, Khanh Khuất

Showcase: Khanh Khuất

Photography

Direction: Khanh Khuất

Portfolio Photography: Minh Khôi

Digital Retoucher: Anothern Creative Team

Video

Motion Design: Huy Hoàng

Concept / Editor: Nguyễn Thông

Product

Producer: Bảo Nguyễn, Hoàng Thiên Diễm

Thanks for watching, if you liked it, appreciate below

Want to work with us?

helloanothern@gmail.com

Follow us

Instagram

Facebook


All

Nutrazen+ (Cooming soon)

Visual identity, Brandbook, Packaging Design, Brand Website, Motion Design

Thanh Duyen – The Story Of Tet Holiday

Visual identity, Production

Cybalance – Accounting & Business Solutions

Visual identity, Brand Website


Contact us

Do you have a project in mind?
Contact me and let’s work together.