Company Description

Today, the country is increasingly developing and starting to integrate into the world economy. People’s lives and habits have gradually changed since then. The trend of using instant products is gradually replacing traditional food processing methods. In order to fully meet the needs of consumers, “Frayuri Pastry Joint Stock Company” has researched and kept up with the trends of young people to launch many top quality and prestigious products.

Advertising

Using Frayuri strategic foundation as inspiration, we defined a purposeful brand concept: The story of Line; it speaks to aviation supply support connect the world by every flight, a core organizing thought that Frayuri stands for.

It would drive every aspect of the new brand identity and the center of everything we made next.

Credits 

Client: Frayuri

Branding & Creative Studio: Anothern

Design, Strategy: Khanh Khuat
Graphic Designer: Nguyen Thong, Khanh Khuat