Information
YEAR
2023
CLIENT
Cybalance
LOCATION
Canada
SECTOR
Tax & accounting
Bussiness Solution
Finance
Naming
Logo Design
Brand Identity
Brand Website
Cybalance is Canada’s tax and finance management ecosystem, serving small businesses across all sectors since its founding in 2014. By integrating tax and finance analysis tools Cybalance for allows businesses to better understand their business operations, facilitating informed decisions to improve performance and competitiveness when establishing a business. As a result, Cybalance has emerged as a preferred solution for small businesses.
Anothern created the new brand and design system to bring designs together and help them achieve their ambitious vision.
#BRAND CONCEPT
We’ve placed the concept of “Cybalance” between work and life at the core of our brand strategy and creativity. This isn’t just a notion but also a profound commitment to the role of technology in addressing business management challenges. Optimizing business efficiency and productivity saves time and enables individuals to care for themselves and their families and explore the world around them.
We’ve established a content action system with diverse messages and themes to activate marketing campaigns and social activities in line with this concept.